Jaguar has launched a social media campaign to stir up buzz ahead of the UK debut of its F-Type sports model later this year.

The auto marque is working with We Are Social on the campaign, which kicks off today (11 March), aimed at generating interest and conversations around the forthcoming model launch.

The two-week campaign centres on a Facebook-based competition in which people who share daily updates from the brand’s page can win from a selection of prizes.

All prizes have been picked based on feedback given by Jaguar’s social communities as well as a list of “desired" items sourced from bloggers and influencers across categories including fashion and lifestyle.

Entrants must post updates that are relevant to each prize along with a link to the brand's ‘Desire’ app for the chance to win items including designer clothes, sporting event tickets and Jaguar F-Type-related activities such as a driving experience in the two-seater sports car.

Laura Hopes, digital marketing manager, Jaguar UK said: “We asked We Are Social to create a campaign which would support the pre-launch phase of the Jaguar F-TYPE. It was important to maintain a luxury feel that was in keeping with the Jaguar brand, but at the same time was inclusive - appealing to a wide audience to take part. We felt this idea fitted the brief perfectly. It also cleverly uses our theme of ‘desire’ to engage with key influencers as well as our social media communities.”

The campaign will run across Facebook, Twitter and Instagram and forms part of the wider "Desire" campaign for the F-Type model which began with a TV ad fronted by actor Damian Lewis announced earlier this year.

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